Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each customer brought to the business by the affiliate's own marketing efforts. The affiliate earns a commission for every sale made as a result of their marketing efforts.
Here's how it works:
A business (also known as the merchant or advertiser) has a product or service that they want to sell.
The business partners with affiliates (also known as publishers) who agree to promote the business's products or services in exchange for a commission on each sale that they generate.
The affiliates promote the business's products or services through various marketing channels, such as their own websites, social media accounts, or email lists.
When a customer clicks on one of the affiliates' links and makes a purchase, the affiliate earns a commission. The commission is typically a percentage of the sale price of the product or service.
The business tracks the sales generated by each affiliate and pays them their commission accordingly.
Affiliate marketing can be an effective way for businesses to expand their reach and for affiliates to earn income. However, it's important for both parties to be transparent and honest in their dealings, as well as to disclose any potential conflicts of interest.
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